MARKETING (PROMOTIONAL) CAMPAIGNS

Because of significance and complexity of every promotional campaign, it’s necessary to have a planed approach to its implementation.

There is no unique plan for promotional campaigns, but there are some common elements:

Defining of goals to be achieved
Exploring the market, and defining the target market (profile of people who are to be drawn by
the campaign)
Defining of strategy of marketing performance (setting main actions for achieving a goal)
Media planning and advertising (time, manner and intensity of advertising)
Making creative solutions
Achieved results